Continental-style outdoor café culture has returned to Wembley Park and Olympic Way as investment and development firm Quintain has doubled the amount of outdoor seating, hoping to bring visitors and consumers back after the lockdown.

As the nation's pubs and restaurants reopened on Saturday 4 July, Wembley Park, Bread Ahead, Boxpark Wembley and Pasta Remoli are amongst those reopening with increased al fresco dining.

Matthew Jones, the founder of Bread Ahead, said: “After nearly 10 weeks of closure, we are incredibly excited to once again welcome and serve north-west London’s residents and visitors our much-loved custard, jam, and chocolate doughnuts, as well as breads and pastries and sourdough loaves.”

Non-essential shops reopened in the London Design Outfit (LDO) on 15 June, and there were plans for a programme of live entertainment and public art for the reopening of bars, dubbed ‘Super Saturday’.

The retail director of Quintain, Matt Slade told that there were increased health and safety measures in place for Wembley Park, including hand sanitiser stations, and clear signage to help safely direct visitors.

“We have been working closely with our food and beverage businesses to deliver a reopening plan that meets the safety and wellbeing needs of our community, whilst allowing them to enjoy their favourite local eateries once again,” he said.

Wembley Park does benefit from wide, pedestrianised boulevards that were designed to handle the large event crowds at Wembley Stadium and The SSE Arena, which has meant Quintain has been able to provide al fresco dining without needing to compromise on social distancing measures in other areas.

Quintain is also offering free parking for the first three hours with charges thereafter across 3,000 parking spaces in its Red and Yellow Car Parks.

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